In the midst of George Floyd's protests, many people are looking for as many ways as possible to support the black community. One way to do this? Buy brands created and managed by people of color.
The beauty industry is full of inspiring stories from innovative founders, especially including strong black women who have worked hard over the years to fill the gaps left behind by mass companies. While there are stories we hear, like the iconic and legendary Madame C.J. Walker, there are many others you may not know about, such as Beauty Bakerie's Cashmere Nicole, who is also a cancer survivor, or Taliah Waajid Natural Hair. And what better time to learn more about them?
These beauty brands are taking a stand against systemic oppression in solidarity with the Black Lives Matter movement
Melissa Butler started Lip Bar in her kitchen when she realized that there were not enough inclusive lines that were free of harmful ingredients. So she developed a line of highly pigmented, vegan and humane lipsticks.
Mented Cosmetics' founders and friends, KJ Miller and Amanda Johnson, decided to create cosmetics that complement dark skin tones first. Because, as they are so articulate on their website, "nobody deserves to be an afterthought".
But it's not just impressive women making moves on the pitch. After struggling with acne for years, Dorion Renaud wanted to develop a melanin-rich skin line that really worked, so he created Buttah Skin. As he said, finding a routine that works for your skin is empowering.
From bestsellers and new discoveries, keep browsing to buy from some of the beloved black owned beauty brands.
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