Although more and more Internet users are switching to faster broadband each year, a large portion of the Web population is still functioning on good old LAN connections.
Therefore, it is not advisable to count them out of the equation when designing your website, and an important consideration that we should make for long-time users of the connection is the loading time of your website.
Generally, all the text on your site will load in a short time, even over an outdated dial-up connection.
The culprit of slow-loading sites is mainly large images on your website, and it is imperative to strike a delicate balance between using just enough images to attract your users and not reducing the total load time of your site.
You should also take a more extensive look and optimize all images on your site to ensure they are loaded in the shortest possible time.
What I mean is to use the image editing software to remove unnecessary information from the images and thus effectively reduce the image’s file size without affecting its appearance.
If you have Photoshop, it will be evident to you that when you save an image as a JPEG file, a dialog box appears and allows you to choose the “quality” of the JPEG image.
Generally, a setting of 8 to 10 is good enough, as it will preserve the image quality and save it in small file sizes.
If you don’t have Photoshop, there are many free image compressors online that you can download and use to reduce the image file size.
On the other hand, you can choose to save your images in PNG format for the best quality with the smallest file size. You can also save your pictures in the GIF format.
The image editing software removes all unused color information from the photos, offering the smallest possible file size.
However, saving to GIF format usually compromises the appearance of your image, so make your choice wisely!