The British may be obsessed with baking the coronavirus blockade, but while they stick together in search of flour due to low stock, they are likely to be divided by Marks and Spencer's latest bakery creation. The store teamed up with Marmite to create a controversial twist on cheese. The new pastry is available for just £ 1 in its cafeterias across the UK.
Marmite has long caused a division in the nation between those who love or hate it.
The iconic tasty spread is made from yeast extract and is a dark, sticky substance with a super strong flavor – which many people openly despise.
The strong, salty flavor has earned a reputation for something that many can't stand, something the brand has adopted using the & # 39; love or hate & # 39; line. as a slogan.
However, those who love the full flavor will be delighted with the latest way to enjoy it in Marks and Spencer's new pastry creation.
READ MORE: Symptoms of vitamin B12 deficiency: five signs of vitamin D deficiency
While many buyers are likely to divert the latest offer from the bakery aisle, the brand hopes it will attract people to try Marmite for the first time.
Speaking about the initial product launch, Sophie Allan, Marmite's brand manager, commented: “In 2019, we saw a large volume of orders for a cream cheese from Marmite. So it made perfect sense to partner with M&S and create this exclusive line with them.
"We think they are ideal for those who eat Marmite for the first time and, of course, also for our lovers."
Marks and Spencer knew what they were doing by joining the controversial product.
The company wanted to create something new with the product that has become a household name.
April Preston, director of product development at M&S, commented: “Partnering with an iconic and beloved brand like Marmite is the stuff that dreams are made of.
"So, when the opportunity arose to collaborate with them on these new and innovative products, we knew that the end result would be delicious.
"Personally, I am a big lover of the Creamy Butter of Marmita, it is brilliant mixed with vegetables like broccoli and mixed in pasta dishes for the family".
The new Marmite pastry shop is not the only launch in the M&S cafeteria, as the UK remains in confinement.
The store also unveiled a new pink version of its passion-star cocktail in a can, as well as boxes of essential foods to help customers order what they need directly from their homes.
The new boxes start at just £ 15 and include vegetarian and meat options to help those unable to reach stores under the new rules of social distance.
The store also implemented new changes to opening hours and purchasing rules, in an attempt to keep customers and employees safe from the pandemic.